UNIT ONE INTERNATIONAL FINANCE

Lesson One International Finance

Lesson Two The Balance of Payments

Lesson Three Germany’s Balance of Payments Accounts

Lesson Four The Foreign Exchange Rate

Lesson Five The Current Banking Industry in China

Lesson Six RMB Adapted to WTO Needs

Lesson Seven Foreign Exchange

Lesson Eight The Eurocurrency Market

Lesson Nine The International Monetary Fund

UNIT TWO INTERNATIONAL BUSINESS LAW

Lesson One Contract Law

Lesson Two Company Law

Lesson Three Bills of Exchange Law

Lesson Four Intellectual Property Law

Lesson Five Product Liability Law

UNIT THREE INTERNATIONAL MARKETING

Lesson One The Concept of International Marketing

Lesson Two International Market Segmentation

Lesson Three International Marketing Research and Steps

Lesson Four Distribution Strategies

Lesson Five Promotion Strategies

Lesson Six Pricing Strategies

Lesson Seven International Marketing Planning and Organizing

UNIT FOUR E-COMMERCE

Lesson One What Is E-Commerce？

Lesson Two E -Trends

Lesson Three Key Applications of E-Commerce

Lesson Four The Effect of E-Commerce

Lesson Five The Framework of Electronic Commerce

References